Employee Research Projects
When used in conjunction with the employee survey process,
focus groups can be powerful for highlighting issues and angles
that have not already been identified. They also give more
credence and visibility to the whole employee survey process
by actively involving staff at the planning stage.
- Engage employees, staff representatives and managers in the survey process, while it's still at the planning stage
- Facilitate discussion on 'what it's really like to work here' - in a confidential environment
- Focus on a key topic(s) that needs to be addressed
- Discuss local results with individual teams, and get their ideas about what needs to happen next
Groups are facilitated by one of our Senior Consultants. If required, we can randomly select participants and invite them to attend.
Marketing and Customer Research Projects
Well-planned focus groups should provide a depth and insight
that is not always possible from purely structured, quantitative
surveys. They can also be an invaluable way of exploring
issues around brand or product choice, concepts and ideas.
Our skilled recruiters ensure that we get the right mix
of people for your focus groups, and our trained moderators
will work throughout the 90-120 minute sessions to ‘bottom
out’ the important issues. Specialist methods such
as projective techniques are used to build on views, and
assess brand and company values. Carefully designed stimulus
materials (such as designs, concept statements, advertising
and competitive products) are used to encourage a wide discussion
of topics.
Groups can be conducted in special viewing facilities allowing
you and colleagues to be present to gauge reactions first-hand.
We can also offer live video streaming of focus groups to
your offices around the world, with simultaneous translation
into the appropriate languages. In this way, clients can
monitor and understand groups as they happen anywhere in
the world.
Following the groups, our researchers will go through the
proceedings with the moderators, and compile a debrief report
covering the main findings, conclusions and indicated actions/
recommendations.
Depth Interviews
We have experience in all areas of employee, consumer, and
business-to-business/executive interviews up to Board level.
Interviews can be conducted over the phone or face-to-face.
We are particularly skilled at getting interviews with “hard
to reach” senior executives.
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