Focus Groups

Pre-survey focus groups can be an invaluable way of exploring the issues affecting different groups of employees and gaining a depth of understanding of key topics for the survey. Post-survey groups help to provide an insight into the survey results that is not always possible from purely structured, quantitative surveys.

Pre-survey Focus Groups conducted by us can also:

Demonstrate commitment to an inclusive approach
Allow staff to comment freely, in a confidential environment
Answer people's questions about the project e.g. why it is taking place, confidentiality, what will happen when, how staff will be involved in post-survey action planning
Create survey champions through their involvement in the development process

Confidential post-survey Focus Groups can provide important supplementary information to help with action-planning, exploring:

The background to certain results (e.g. where views from a particular group are at odds with others)
The reasons underpinning particularly positive or negative results
Feedback from any group that was less willing to respond to the survey