Focus Groups

How do you determine which questions will be asked within your employee survey?

Pre-survey focus groups can help you:

  1. Gain insight to the management perspective – what do they need to know from the survey?
  2. Identify the issues affecting different groups of employees
  3. Gain a deeper understanding of the key topics of your survey
  4. Enable your employees to comment freely in a confidential environment
  5. Answer your employees’ questions about the project, why it’s happening and how they will be involved in post-survey action planning

This inclusive approach to the planning and development of your employee survey will help you gain a greater understanding from the survey results, as well as providing the opportunity of creating survey champions through their involvement in the development process.

Post-survey focus groups

Once your employee survey has been completed, how do you make the most of the data?

Post-survey focus groups or workshops are a great place to start your action planning! A typical format for post-survey groups might be:

  1. Understanding the background to your results
  2. Discussing reasons behind particularly positive or negative results
  3. Generating ideas on how things can be improved

Get in touch today and find out how our approach to focus groups can add depth to your survey results.